The BookBook Case

I was recently traveling by air–on Southwest Airlines to be exact–and I found something quite interesting in Spirit, Southwest’s in-flight magazine.  It was a product feature, in the “Business Perk” section.  Basically, an ad for the latest in laptop chic, the BookBook Case (pictured, left.)

This was not an ad placed by Apple.  Spirit specifically endorses this.  They titled their feature, “A Novel Idea” (super clever) and angled it toward the fearful traveler as a way to prevent laptop theft.  It’s an eighty-dollar case that is designed to look like a rare, leatherbound first edition (of what, it doesn’t say–are Russian authors more likely to scare away thieves?  What about Melville? Dickens?  Whose work is truly tough enough to work as a security system?)

Either way, the article makes sure to tout the benefits of BookBook ownership as it relates to potential theft.  And I quote:

Never again will you have to keep one eye on your laptop as you stand in line for a refill at the coffee shop.  Just zip it up in your BookBook.

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