We could probably convince Mark Knopfler that writing a book isn’t exactly “money for nothin’” and these authors aren’t playing “the guitar on MTV,” but other than that it’s pretty close to the Dire Straits song. Okay, so you might have to use your imagination to hear “Hawaiian noises” and see “bangin’ on the bongos like a chimpanzee,” but as music artists of earlier decades had to make videos for MTV to create hits, authors now put book trailers on YouTube to keep up with the Joneses—actually, the Roberts and the Pattersons. In other words, it’s not enough for writers to worry whether we are photogenic enough for the book jacket portrait, now we can also be anxious about appearing natural on film.   

Pamela Paul of the New York Times wrote an article earlier this month about the book trailer phenomena:

…the trailer is fast becoming an essential component of online marketing. Asked to draw on often nonexistent acting skills, authors are holding forth for anything from 30 seconds to 6 minutes, frequently to the tune of stock guitar strumming, soulful violin or klezmer music. And now, those who once worried about no one reading their books can worry about no one watching their trailers. (A mother still nursing her 8-year-old: 25,864,943 views; recent best-selling maternal memoirist: 5,124 views.) 

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