I’ve done some ghostwriting recently as a freelance content creator. My first ghostwriting experience came as a surprise. Strange as that sounds, I was expecting to publish commissioned blog articles under my own name. When my first article was published with a different person’s name without any discussion over the simple fact of authorship, I was surprised. I now know of my naiveté.
I’ve been paid to write before. I’ve created material with no attributed author—things like brochures, quick guides, user manuals, catalog copy, “about” web pages, and so on. I’ve also researched and written a weekly and monthly column, as an organization’s employee, for regional newspapers. That gig doesn’t make me a journalist, but still… I’ve had a byline.
So the surprise of the ghostwriting experience felt, maybe, a little insulting. Perhaps my pride was hurt. Or maybe that sense of ownership when creating something evoked my sense of violation. Whatever it was, I had to do a little bit of soul searching about it. It took me maybe a day or two to reorient my thinking and accept the circumstances. After all, I was given a topic and was being paid for the research and subsequent article. It was work. I was being paid. I accepted that my name wasn’t on it. However, I decided that if I ever found myself as a writer for hire again, I would definitely be sure to discuss all aspects of authorship before accepting the job.
Since, I’ve ghostwritten more blog articles. And now, if I know I’m ghostwriting for a particular person—someone I’ve met, interviewed, and taken the time to consider as the author—then I’m all set. And then, in a reversal of fate, I’ve been thrown by the suggestion that a ghostwritten blog post could be published under my name. I rejected the idea. What does my reaction mean? Am I so easily thrown by this idea of authorship?
At the basic level, I think it means that I approach marketing content creation as I would a piece of fiction. I construct the narrator and her (or his) voice based on the parameters, self-imposed or imposed by others. But that’s not enough of an answer, I don’t think.
I went looking for what others had to say. Read more »