Fashion Magazines and Fiction
Once, a long time ago, fiction was published by slick magazines like Saturday Evening Post and McCall’s and Collier’s and Cosmopolitan and the Atlantic and Good Housekeeping and especially one called Esquire, which is now only a fashion magazine that still wants to pretend it has literary relevance or credibility but doesn’t. Way way way back when I was a lad, though, Esquire was one of the best slick fiction outlets in the country. Gordon Lish was fiction editor from 1969 to 1976, and he published stories by Raymond Carver, Richard Ford, Barry Hannah, Cynthia Ozick, and many others. Then, somewhere along the line, as readers seemed to lose interest in fiction, Esquire, like most slicks, stopped publishing fiction and focused its attention primarily on wingtips, bosoms, and how to impersonate manly men. But here’s the weird part. They couldn’t quite let go of their reputation for publishing good fiction. They didn’t continue to publish much fiction, but they wanted to be affiliated with it. As a result, their relationship with fiction is now based primarily on gimmicks.
A couple years ago they launched the Napkin Fiction Project, introduced on their website as follows:
It’s an old story, we figured. Someone, in a bar somewhere, scribbling on a napkin in the failing afternoon light; the kind of story or list or note that might be crammed in a pocket and pulled out years later to tell something deep and forgotten — perhaps life’s most intimate first chapter, nearly lost forever. So we gave this spontaneous medium a shot. We put 250 napkins in the mail to writers from all over the country — some with a half dozen books to their name, others just finishing their first. In return, we got nearly a hundred stories.
Guess what? Most of these “stories” feel like words scribbled on napkins “in the failing afternoon light.” Lots of famous writers are included, lots of good writers. And what we read from them is napkin scribblings. Kind of funny. Kind of wacky. Mostly just stupid and forgettable. Read more »

An interview with Richard Russo


