Do you remember when the premiere of a new music video was something you waited for just before the #1 song on TRL or Total Request Live. Carson Daly would turn dramatically to the camera and say, “And now the world premiere of The Backstreet Boys’ “I want it that way.” Those were the good ole days. Now, I forget music videos still exist unless I stumble upon them by accident.
For the past few months I’ve been obsessed with Florence and the Machine’s latest album Ceremonials and it only just occurred to me a week ago that there might be a video for my favorite song on the album “Never Let Me Go.” Well, there IS a video and it laid me flat. Then it got me thinking about what a great music video should do. But rather than pontificate about an ideal music video, I thought I’d leave you with the one for “Never Let Me Go” and ask you to tell me or leave a link to video that you think captures the essence of its song.