Going the Distance for Your Book

Last year I blogged here on Bark about how book trailers were essential–according to some publishing experts–to properly market your book. As expected, many authors didn’t agree and/or made trailers that made fun of the whole concept.

My favorite back then was Dennis Cass’s “Book Launch 2.0,” which won the 2010 Moby Award (The Oscars of the Book Trailers) for Best Performance by an Author.

Now I have a new favorite.

Here’s Max Barry promoting Machine Man.


I can’t stop laughing. It must be the Australian accent.



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