Last year I blogged here on Bark about how book trailers were essential–according to some publishing experts–to properly market your book. As expected, many authors didn’t agree and/or made trailers that made fun of the whole concept.

My favorite back then was Dennis Cass’s “Book Launch 2.0,” which won the 2010 Moby Award (The Oscars of the Book Trailers) for Best Performance by an Author.

Now I have a new favorite.

Here’s Max Barry promoting Machine Man.

httpv://www.youtube.com/watch?v=kEN10axDJtA&feature

I can’t stop laughing. It must be the Australian accent.

2 Responses to “Going the Distance for Your Book”

1. Tim Greenup says:

   October 13, 2011 at 11:03 am

   Ha! I love how the music comes in at the end.
   Shit gets real.

   Reply
   • Asa Maria Bradley says:

     October 13, 2011 at 2:55 pm

     I haven’t read any of his books, but this trailer makes me want to. His first novel is just about to be made into film in Australia. Hopefully Netflix will have it in a year or so. :-)

     Reply