When the De-evolution arrives, where will this man hide?
I’ve always been attracted to Devo’s approach to art: the theory of de-evolution, the premise of which is that “mankind has actually regressed, as evidenced by the dysfunction and herd mentality of American society.” Devo foretold the cheap consumerism and rigid social structures that would flourish during the Reagan years, and their music is a tongue-in-cheek pursuit of a kind of dystopian American ideal, filled with cheap, mass-produced electronic sounds, shallow common-sense philosophy, campy militarism, and wan paeans to individuality. They mastered the art of bad poetry in their lyrics, sticking to strict meters and obvious rhymes; their songs amounted to a teetering Tower of Babel to meaninglessness. They perverted Kraftwerk’s “man-machine” concept and turned the group into a brand, which fans could buy into by ordering Devo merchandise (most famously the red plastic “flowerpot” hats) from catalogs on the record sleeves. The resulting mix was a clever jumble of lowest-common-denominator commercial music, almost laughably accessible, spliced with high-art social commentary. Read more »







